"A framework for developing your own unique musical voice - gold dust in today's music industry...
The unique sound process has meant that all of the major opportunities that have come to me have been a result of people coming to me attracted by a unique product.
Management, my DJ residency and high profile remixes have all been through people hearing my music and wanting to get me involved."
(CR2's mixing & mastering engineer who now records his own unique music as "Get to Know")
"...not just a tool to help you improve your music, it is a way of helping you discover more about yourself and the story you want to tell your audience.
It kickstarts your creativity muscle.
If you want to become a tastemaker / trendsetter, then I would highly recommend..."
(Got to Number 11 on all of Beatport's top 100 for his "Beautifully Created" track on Pineapple Grooves)
Why Join the Make Unique Music Coaching Program?
In my 17 year music making career, getting to the top of the “how to make heaps of music consistently” mountain allowed me to see the much bigger (and more exciting) mountain behind it.
Because if I could (bar the inevitable creative hiccup) make as much music as I wanted consistently - this begged the inevitable question:
"What genre of music do I want to make?"
But I found this impossible to answer.
I ended up flitting from genre to genre, never really “deciding” and never being 100% committed to what I was doing. I was inspired and moved by so many different kinds of music that I wanted to do them all!
Anyway - I certainly didn’t want to be just another “[insert xxx sub-genre here]” producer, making yet another iteration of music that had already been done a gajillion times.
I wanted to make “Mike Monday” music! :)
The more I thought about it, the more I realised that no matter how many genres and sub-genres there are there are only really 2 kinds of music.
Good music and bad music.
So what is it that makes bad music bad and good music good?
What makes it more attractive to the listener? Once you get to a certain level of technical quality - which with enough practice anyone can do...
What Separates One Piece of Music From Another?
So I went to the greats. The legends. Those who forever changed the course of music itself. And in analysing of my musical heroes it was obvious. There was one quality that all of these musicians had.
They made music only they could make. I’d been asking the wrong question!I could never answer…
“What genre of music do I want to make?”
…and be satisfied.
Because I didn’t want to make “generic” music!
All the greats have found (or created) “something” that was so unique and identifiably them that anyone listening to their music would instantly know who it was.
This was why many were responsible for creating new genres. Or transcended genre completely - and made (or could make) music in any genre and still sound like them.
And when I had this insight I got VERY excited...
Because over the course of my career...
I’d seen the cost and ease of making music go through the floor and the number of people making music go through the roof!
And I knew that to succeed more than ever my music needed to stand out.
And this was the solution...
To make music only I could make.
So isn't it weird how stuff just appears at exactly the right time?
Because just after my big aha a mentor sent me this quote from filmmaker Jim Jarmusch…
“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination.
Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows.
Select only things to steal from that speak directly to your soul.
If you do this, your work (and theft) will be authentic.
Authenticity is invaluable; originality is nonexistent. And don’t bother concealing your thievery—celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from—it’s where you take them to.”
And here was the beginnings of THE solution...
I printed it and stuck it up on my studio wall. I became obsessed with it.
When I started to think about my creative process like this? This was the moment I started getting some SERIOUS ATTENTION FROM THE INDUSTRY.
Because until then I’d been borrowing...
And instead I started stealing...
You see, what do you do when you borrow?
You take something from someone else but it remains their property. Like you make music “in” a genre - but it remains generic. Forever stuck inside the genre it’s made in.
What do you do when you steal? You take something from someone else and make it your own. Yes, you make music which people put into a genre but there’s no question…
IT'S YOURS. YOUR MUSIC...
You’ve taken the elements of that genre and made them your own.
But you could equally take the elements from any genre and make them your own...
You transcend genre. You make music that sounds like YOU.
When you start doing this, concerns of what genre you’re writing in become less important. What becomes much more important is your own distinctive STYLE. So from that point it became my mission to find a style which I could write in any genre and it still be identifiably me.
Now I’ll be honest - I never completed this creative journey, because along the way I got passionate about helping you! :-)
(Actually in many ways it’s not possible for anyone to ever completely finish this journey - as finding your own voice IS the journey of any creative person.)
But I did get as far as creating a roadmap to getting there, and a process for walking the path.
And this is what Make Unique Music is all about...
My Mission: to help music producers create freedom.
After 7 years off making music while I focused on helping others create freedom in the studio & in their lives I am now "getting high on my own supply"...
I'm now using the methods I discovered from coaching 1000s of music producers to make a series of 12 albums all based on the same musical theme.
My experience making & releasing these albums is further developing and deepening my understanding of the creative process & the modern music business.
This is so I can continue to help others make much better music in a lot less time AND building a secure & stable business with the music they make.