Course curriculum

  • 1

    Month 1: Get Your Head In The Game

    • Welcome

    • The Problem

    • Security

    • Perfection

    • Scarcity

    • Your Opportunity

    • But...

    • The 3P Power Triangle Part 1

    • The 3P Power Triangle Part 2

    • Wrap Up

    • Afterword

    • Month 1 Playbook
  • 2

    BONUS Interview: "The Label Manager" (Monty Luke)

    • Monty Luke "The Label Manager"
  • 3

    Month 2: Music, Money, Mindset.

    • Introduction

    • Why Be Original?

    • What Is Originality?

    • How to Find Your Musical Voice

    • Show Me The Money

    • How Many Legs?

    • Teacher Or Coach...

    • Wrap Up

    • Month 2 Playbook
  • 4

    BONUS Interview: "The Large Independent Publishing House" Michael Szumowski

    • Michael Szumowski "The Large Independent Publishing House'

  • 5

    Month 3: Opportunity Analysis

    • Introduction

    • Hamster or Water

    • The Time Vs Money Quadrant

    • Opportunity Analysis

    • Opportunity Analysis Part 2

    • What Else To Consider?

    • Style or Genre?

    • How To Believe

    • Wrap Up

    • Month 3 Playbook
  • 6

    BONUS Interview: Publishing 101

    • Publishing 101
  • 7

    Month 4: Your 1 Year Game Plan

    • Introduction

    • Aarrrggghh Overwhelm!!!

    • The 1 Year Game Plan

    • The Value Pyramid

    • Who Are You?

    • Wrap Up

    • Month 4 Playbook
  • 8

    BONUS Interview: TV / Ad / Sync / Production Music 101

    • Lawrence Oakley - TV / Library Ad/ Music 101
  • 9

    Month 5: Your Story, Your Voice, Your Beliefs

    • Introduction

    • 3 Simple Questions

    • Another Bonus

    • What Is Your Creative Persona?

    • Your Origin Story

    • Your Beliefs = Your Limits

    • Your Reality Strategy

    • Wrap Up

    • Month 5 Playbook
  • 10

    BONUS Interview: "The DJ Agent" (Andrew Kelsey)

    • Andrew Kelsey "The DJ Agent "
  • 11

    Month 6: The Thing Machine

    • Introduction

    • Which Side Are You On?

    • You Are A Creator

    • The Thing

    • The Thing Machine

    • Develop Your Persona

    • 10X Thinking

    • Month 6: The Thing Machine
  • 12

    BONUS: Q&A

    • Coaching Bonus QA: Make Music Your Life Monthly
  • 13

    Month 7: Enter The Now

    • Introduction

    • What Is A Good Melody? Part 1

    • What Is A Good Melody? Part 2

    • Your Flagship Channel

    • The M.A.C.E.S. Method

    • Flagship Options

    • Why Create Peak Experiences?

    • What Is Flow?

    • Wrap Up

    • Month 7 Playbook
  • 14

    Month 8: Focus On Action.

    • Introduction

    • What Is A Clear Goal?

    • 12 Week Chunking

    • The Dreaded M Word

    • Your First Step

    • Gestalt Composition Techniques

    • Wrap Up

    • Month 8 Playbook
  • 15

    Month 9: How To Manufacture "Luck"

    • Introduction

    • A Direct Route To Flow

    • More Gestaltification-ness

    • "Do Be Do" Example

    • How To Manufacture Luck

    • Wrap Up

    • Month 9 Playbook
  • 16

    Month 10: Influence Triggers

    • Introduction

    • Environmental Triggers

    • 8 Influence Triggers Part 1

    • 8 Influence Triggers Part 2

    • The Tactus Technique

    • Wrap Up

    • Month 10 Playbook
  • 17

    Month 11: Creativity Bootcamp

    • Introduction

    • More Influence Triggers

    • The Creativity Trigger

    • A Certain Kind Of Flexible

    • Making Connections

    • Wrap Up

    • Month 11 Playbook
  • 18

    Month 12: Push The Button

    • Introduction

    • Your Business Model

    • Your Product

    • Your Tribe

    • The Traffic

    • Push The Button

    • Wrap Up

    • Month 12 Playbook